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Thanks in part to its co-founders—Bernie, Arthur, Ron, Pat, and Ken. That’s creating a superstore that offers a massive variety of goods at unbeatable prices. Also, they want to keep their values alive—respecting people, excellent customer service, and giving back to their communities. The two initial partners—Bernie Marcus and Arthur Blank, brainstormed on the name to give to their company. Therefore, before opening the first two stores, they considered several options.
Importantly, one such strategy is to craft a unique and simple logo. Fortunately, Home Depot has met this essential characteristic, helping it build a connection with its audience. Therefore, its customers can remember and relate to it. It avoids complex design elements, making it instantly recognizable. Again, because it has fewer graphic elements, it’s memorable.
1980: The first Home Depot store(s) are opened
This fund supports affordable housing, environmental causes, and at-risk youth. In 1994, Home Depot bought Aikenhead’s Hardware for $150 million with 75% shares. And by the close of 1995, it was operating 350 stores, bagging $10 billion in sales.
A good font choice will amplify your brand’s image while helping your audience identify and read your company’s name. Alternatively, a bad font choice will adversely affect your branding strategy. Luckily, the Home Depot logo is legible, achieving higher visibility regardless of size or distance. Sitting in a Los Angeles coffee shop, Bernie Marcus and Arthur Blank came up with what we know today as Home Depot. After being laid off from Handy Dan Improvement Centers, the two created this Home Depot, Inc. concept. Their goal with Home Depot was to be a one-stop-shop that offered a huge variety of products at competitive, affordable prices.
CoComelon Logo and Its History
The technical storage or access that is used exclusively for anonymous statistical purposes. Image source Have you ever wondered how the Adidas logo came to be? Discover the history behind the Adidas logos and how each design evolution progressed from 1949 until today. There are few companies out there that have never gone through logo rebranding. With Home Depot being one of those companies, there are many lessons each of us can learn as we think about what our business’s logo should be.
The reason Home Depot is the first thing that comes to mind is because of its longstanding logo and reputation. Four decades since the company was founded, the Home Depot is synchronous with home improvement. The association between the two things is exactly what Home Depot has always wanted and has helped drive its success. Home Depot’s birth confirms that “necessity is the mother of invention.” Of course, the company wouldn’t have been born without the firing of its founders. It was the period Bernie and Arthur got fired from their previous jobs.
Lessons Learned from The Home Depot
As part of this acquisition, Home Depot offered 2.99 million shares, which were sold at $17 per share. By December 1984, Home Depot had a total of 19 stores which generated $256 million in revenue. To ensure they had a good handle on their finances and ensure they weren’t expanding too rapidly, Home Depot elected to only unveil 10 stores in 1986.
The first takeaway from Home Depot’s longstanding logo is to keep your logo legible. Fonts are incredibly important when it comes to creating a logo. When you are mindful of selecting a readable font, you are helping magnify your brand’s image by allowing customers to easily read and identify your brand’s name.
After settling on “Bad Bernie’s,” an early investor, Marjorie Buckley, got them to change the name after she disliked it strongly. She suggested the name “The Home Depot” instead and that name has stuck to this day. When you think of a big orange box, what do you think of? And when you think of home improvement, what do you think of?
Since starting in 1978, the company has kept its modest emblem, idolizing it passionately. So let’s look at the logo that has divided opinions concerning its personality without wasting time. Now led by Craig Menear, Home Depot has a net worth of $120 million and operates about 500,000 stores. Read on below to learn more about this iconic brand and how it transformed a simple orange box into one of the most recognizable logos in the world. Just like with any business, creating a logo is an intentional choice and the intentional choice that Home Depot made back in 1978 hasn’t wavered since. With the logo being the staple of the brand for the past 40+ years, there are many lessons we can learn from this company.
To imprint some creativity in the logo, the designer slanted the wordmark. As a result, from corner to corner, the company’s name stands at an angle of 450. To balance out the orange color selection, white is a color symbolizing purity which symbolizes the personality of the Home Depot brand’s name. And instead of a custom font, the retailer settled on a standard one. Interestingly, it’s called Stencil and part of the Microsoft Office Series Typefaces. Also, this bold font projects its charisma by having serifs at the ends of its letters.
The Home Depot logo has achieved the status of timelessness. That’s why it has stayed for over forty years without changing its personality. Though it isn’t straightforward, you can create such a logo by following some rules. All the letters are made with solid bold strokes so they have bold and stencil textures. Therefore, it can definitely be easily used for display purposes. I tried google as much as I could along with the side links to try and figure it out.
Similarly, via its foundation, the company has committed to its social responsibilities. In 1981, The Home Depot entered Florida, opening Hollywood and Ft. Then, on October 31, 1984, the company bought Bowater Home Center for $40 million. With years of experience, the two men set out to change the retailing landscape. So, in 1979, they opened the first two stores in Atlanta.
Second, your logo will stay timeless when you keep it modest. The Home Depot is an American retailer of home improvement and construction products and services. Their logo has remained virtually unchanged since their founding in 1978. The font used for The Home Depot logo is Stencil D, which is a display serif font designed by Gerry Powell and published by Bitstream.
It’s a blend of red and yellow, conveying the sun’s energy. Also, it signifies freedom, expression, and creativity. Overall, the color of heat is stimulating, vibrant, and striking. The Home Depot logo has never changed, and it’s often called the Stencil or Big Orange.
On December 5, 2019, Home Depot introduced its newest slogan—How Doers Get More Done. Interestingly, it symbolizes success and the desire for more. In the same light, the orange logo stimulates and promotes action. Funny enough, crates used to transport freight inspired this simple yet recognizable emblem. So, to keep your brand in customers’ minds, you need to follow some design strategies.
